27 7 / 2012
Final Project Presentation for Fashion Industry Now Intensive Studies in Paris Summer 2012.
I had an amazing time here in Paris and learned such a great amount of knowledge, made memories with people I will never forget and loved every minute of it !
26 7 / 2012
Primped and Pretty in Paris: Global Glamour
Like Lindsey’s impression of beauty on the streets and in magazines, when comparing France to Canada and N American fashion magazines. Do you agree?
I mentioned in a previous post that the way makeup is worn is very different from the way it is worn in Canada and America. People wear much more natural and subdued makeup here than back home. But, that isn’t the only difference between the beauty market here in France and back in Canada. The way…
26 7 / 2012
Primped and Pretty in Paris: Tarte and the Neo Bobo
Nicely styled and shot Beauty campaign by student Lindsey using model Rennie.
The Neo Bobo is a customer that is conscious of her purchases and how they affect the environment. The French style is wear subtle and natural makeup. That is why tarte would be the perfect company to bring to France. Their products are made with natural materials and are cruelty free, but they…
26 7 / 2012
let’s shoot some patterns
How to bring prints to Paris, where everyone seems to wear black? Introducing Bernice’s campaign targeting the Intello-Precaire customer. Lovely with model Rennie Sweeney.
I present you the young, the beautiful, the intellect.
26 7 / 2012
I’m loving the concept and chic photoshoot, by student Mary Lucas. Shot in Paris with model Aimi. Bravo!
My 4 Favorite Final Ads for “The Row Comes to Paris”
26 7 / 2012
Amazing work by student Mayssa and our lovely model, Aimi, on the streets of Paris.
Final project: Photo shoot for ad campaign to bring Lebanese jeweler Joanna Dahdah to Paris.
26 7 / 2012
WDWL: July 25
What did we learn on Wednesday, July 25?
- That one way of measuring social media is to look at Brand Amplification and Advocacy.
- That SM is a way of communication from consumers with each other and with brands.
- What not to do - if you are a big brand, you still need strategy. just having a big name doesn’t mean you will be a success in the SM space.
- It’s okay to just have a few platforms that you can do well. Don’t take on too much.
26 7 / 2012
A Little Color to Brighten Your Day
These men are great examples of how a guy can use a colored, printed, and striped scarf to add a little spice to their outfit! A little color can brighten anyones day & or outfit!
