July 2012
83 posts
4 tags
4 tags
6 tags
1 tag
4 tags
5 tags
4 tags
4 tags
4 tags
4 tags
5 tags
4 tags
4 tags
2 tags
Primped and Pretty in Paris: Global Glamour →
Like Lindsey’s impression of beauty on the streets and in magazines, when comparing France to Canada and N American fashion magazines. Do you agree?
primpedandprettyinparis:
I mentioned in a previous post that the way makeup is worn is very different from the way it is worn in Canada and America. People wear much more natural and subdued makeup here than back home. But, that isn’t the...
3 tags
Primped and Pretty in Paris: Tarte and the Neo... →
Nicely styled and shot Beauty campaign by student Lindsey using model Rennie.
primpedandprettyinparis:
The Neo Bobo is a customer that is conscious of her purchases and how they affect the environment. The French style is wear subtle and natural makeup. That is why tarte would be the perfect company to bring to France. Their products are made with natural materials and are cruelty free, but...
3 tags
let's shoot some patterns
How to bring prints to Paris, where everyone seems to wear black? Introducing Bernice’s campaign targeting the Intello-Precaire customer. Lovely with model Rennie Sweeney.
withlovefromparisxo:
I present you the young, the beautiful, the intellect.
3 tags
3 tags
WDWL: July 25
What did we learn on Wednesday, July 25?
That one way of measuring social media is to look at Brand Amplification and Advocacy.
That SM is a way of communication from consumers with each other and with brands.
What not to do - if you are a big brand, you still need strategy. just having a big name doesn’t mean you will be a success in the SM space.
It’s okay to just have a few...
2 tags
A Little Color to Brighten Your Day
getwrappedupinfashion:
These men are great examples of how a guy can use a colored, printed, and striped scarf to add a little spice to their outfit! A little color can brighten anyones day & or outfit!
4 tags
The Street Look: Trevor-Morgan meets Parisian... →
thestreetlookparis:
Ad campaign: Rachel Trevor Morgan, London milliner for Her Majesty, The Queen of England, comes to Paris rive gauche. First location: Café de Flore, 172 boulevard St Germain, Saint-Germain-des-Près. Parisian intellectual, Noémie; loves philosophy, literature, art, politics. Second…
3 tags
3 tags
3 tags
WDWL: July 23
What did we learn on Monday, our second week?
With looking at the Rodin and Retail inspiration boards, it was amazing to see how although we all visited the same place (Rodin Gardens), we all found different inspirations. It was great to see how these inspirations directly related to a wide variety of retail stores, and designers too.
We learned about Product - and some things a customer might...
4 tags
4 tags
2 tags
2 tags
To Scarf or Not too Scarf
getwrappedupinfashion:
4 tags
des fleurs
getwrappedupinfashion:
As I stroll through the streets of this beautiful city, Paris, I find myself sighting many flowers, whether they are on balconies, planted in little parks, or even as a print on peoples clothing, they have become a soft and playful delight to soften anyones outfit.
2 tags
A Purple Haze
desbijouxparis:
One word: PURPLE. It is everywhere: in flowers, necklaces and bracelets. A color that can never go wrong. The beaded necklace (the middle photo) was bought at a flea market near Notterdam de Paris. A bargain that will be worn daily with any outfit and color combination.
3 tags
WDWL: July 20
What did we learn on Friday….when we hosted international Fashion Street Style blogger, Mister Newton, speak to the class:
We learned about putting together trend boards, and how one observation can turn into a full concept or theme.
Mr. Newton was so inspiring! He explained how his photos should make everyone jealous they were not there, a heightened reality of what is going on the...
2 tags
2 tags
Primped and Pretty in Paris: Bourjois Paris... →
primpedandprettyinparis:
Bourjois is a cosmetics company founded in Paris in 1863 by Alexandre Napoleon Bourjois. He created the first powdered makeup, a blush called, Pastel Joues.
But, this post is not about the past as my last post was. This post is about what the Bourjois product line currently consists of. …
1 tag
5 tags
WDWL: July 19
What did we learn on Thursday?
The meaning of the term expat.
To us, fashion in France appears to be more art than commerce.
Viewing vintage Balenciaga, we were so surprised to see modern style and looks. We could easily see how fashion repeats itself, and is reinvented in modern ways.
We loved the textile details of Comme des Garcons…and the fun exhibition style of clear bubbles!
3 tags
1 tag
WDWL: July 18
On Wednesday, July 18, our field trip to Lesage was parallel to none. This once in a lifetime visit left many of us speechless, and enlightened to understand the quality of craftsmanship and skill in the Parisian fashion houses.
Couture brands are true to their target market, or customer. We seemed to lump “couture” as one class and are happy to learn about the differences in class...
1 tag
4 tags
WDWL: July 17
What did we learn on Day 2?
Brand Identity is how a brand wishes to communicate to their audience. Brand Image is what the audience knows about the brand. Sometimes these do NOT match, and that’s where a brand consultant comes in to help.
Oftentimes, different markets communicate their identity differently. i.e. Asia versus Europe for some brands offer different messaging and it’s...
4 tags
1 tag
WDWL: July 16
Day One and What Did We Learn?
With the lovely Marjorie Fortin, our French language teacher, we learned specific textile vocabulary. We learned fashion industry and marketing terms and ways to engage with shop owners.
We learned how to tell someone we liked their style, and to ask if we could take their photo (in French!).
We learned a lot about each other. That although we have very different...
2 tags
Follow Us: Part Deux
Welcome to the second class, Fashion Industry Now: Paris. We are 14 students strong and will be blogging over the next two weeks. Follow us to learn about our observations, inspirations and what we learn in Paris.
Barbara - Color
Kristen - Lingerie
Mayssa - Jewelery
Bennett - Shoes
Mary - Handbags
Gerianna - Scarves
Lauren - Childrens
Megan - Menswear
Claudia - Hats
Zoe -...
2 tags
Helmut Newton Photo Exhibition →
Exhibition extended through July 30, 2012
Monday through Sunday, but CLOSED Tuesday 9am - 8pm
Tickets are 8 euro reduced student price
Louis Vuitton/Marc Jacobs Exhibition →
parsonssallefellini:
Exhibition open through September 16, 2012.
Tuesday - Sunday, 11am - 6pm. Thursdays open late until 9pm.
8 euros from 18years - 25 years old.
Balenciaga / Kawakubo Exhibition →
parsonssallefellini:
Open Tuesday - Sunday, 10am - 6pm
Closes October 7, 2012.
6 euros, 4.5 reduced fee (student?)
The Cité de la Mode et du Design is located alongside the Seine, close to the Gare d’Austerlitz and the Gare de Lyon. Metro: Gare d’Austerlitz, Quai de la Gare or Gare de Lyon
1 tag
WDWL July 12: Emerging Paris Designer SM Analysis
Students reviewing 12 emerging Paris based designers and retailers. This not only included visits to the store, but their communications with customers, via websites, and social media outlets.
What Did We Learn?
We learned what not to do. (woops)
We learned that it’s important to choose the best tools for your business.
We learned to concentrate your efforts, and focus on doing 1 or 2...
4 tags
4 tags
4 tags
